We live in a time where we constantly see new technology
being introduced to the public. One of the industries which has been greatly
affected by new technologies is the radio industry.
Big Changes
Over the last twenty years, the radio industry has experienced
much change. In 1994, the radio
industry saw its first online radio station. This is something that most of us
take for granted today. Almost every radio station now has the ability to be
listened to online. You can go to the station’s website and listen to it
worldwide, providing a much larger audience. There also many apps such as
Tunein and iHeart Radio with directories of radio stations that can be heard
online.
The Good and the Bad
There are many good and bad results of the change of the radio
industry. One of the big issues of
controversy is new technology such as Pandora. Many people have different
opinions about how Pandora is affecting the radio industry. Pandora is an Internet
only online music source. You can listen to pre-set stations or select a song
or artist and Pandora will create a radio station based on that song.
The ability to remotely work and to automate everything also
has a big effect on terrestrial radio. Now, on air personalities can remotely
record their voice, saying different things, and the station can put it in
where they want. Radio stations
can also automate everything that plays, making everything cleaner and giving
less room for error.
The Experts
The experts I am going to be interviewing are John Harper
and Don Stevens. Don Stevens is
the Manager of Station Operations at WVOX-AM and WVIP-FM in New York. His job is to make sure that the
stations run smoothly. John Harper is a radio consultant and does voiceover
work, on air news/talk broadcasting, along with many other things.
